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We are being locked into platforms by virtue of their undeniable usefulness, and then prevented from making legitimate choices over how we use them-not just through the squashing of tools like Unfollow Everything, but through the highly manipulative designs and features platforms adopt in the first place. The Real Reason Suicides Dropped During the Pandemicįacebook’s behavior isn’t just anti-competitive it’s anti-consumer.
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Just last summer, Facebook went after Friendly, a web browser that allows users to switch between their social media accounts, more easily download or repost photos and videos, and filter their feeds by keyword.Įveryone Is Missing the Point of Reddit’s Antiwork Sub Facebook is increasingly using its terms of service to crush not only research, but also tools that give users more control over their data and platform experience. I am far from the only one to face this kind of scenario. This is bad for its users, and also for the University of Neuchâtel, which will no longer be able to use it to study the News Feed. I couldn’t afford that risk, so Unfollow Everything no longer exists.
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court, where I would have been personally on the hook for Facebook’s litigation costs if I lost. resident, so a lawsuit against Facebook would probably have played out in a U.K. They also seemed outrageous to lawyers I consulted from the Knight First Amendment Institute at Columbia University, and in the U.K. Pointing to a provision in its terms of service that purports to bind even former users of Facebook, Facebook also demanded that I never again create a tool that interacts with Facebook or its many other services in any way. It also told me that it had permanently disabled my Facebook account-an account that I’d had for more than 15 years, and that was my primary way of staying in touch with family and friends around the world. The company demanded that I take down the tool. Then, a few months ago, Facebook sent me a cease-and-desist letter. Overnight, my Facebook addiction became manageable. The time I spent on Facebook decreased dramatically. I was no longer tempted to scroll down an infinite feed of content. But I had gained a staggering amount of control. I had lost nothing, since I could still see my favorite friends and groups by going to them directly. I still remember the feeling of unfollowing everything for the first time. Facebook gives people the power to share and makes the world more open and connected.
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This leaves you free to use Facebook without the feed, or to more actively curate it by refollowing only those friends and groups whose posts you really want to see. Join Facebook to connect with and others you may know. But by unfollowing everything, you eliminate your News Feed. If you unfollow your friends and groups, you’re still connected to them, and you can look up their profiles if you want. If you unfollow everything-all of your friends, groups, and pages-your News Feed ends up empty. I had the idea for Unfollow Everything a few years ago, when I realized you don’t actually need to have a News Feed.